Victoria Lee

Project Showcase

Identity & Branding Design: Blatchford

DESN 311 Corporate Identity Design & Branding - 2025

Rationale

This lettermark design for the Blatchford community and area embodies an image representing core characteristics of a sustainable neighbourhood moving forward in Edmonton, among with an aviation motif stemming from its unique history. Within the letter B is an airplane wing, with the arrow pointing upwards and to the right suggesting progress and the optimistic look towards the future. Behind it are the colours of green and light blue resembling the land and sky respectively; not only does it represent the open space by which the imagery can be drawn towards aviation runways, each of these colours combined are the colours of nature which lends itself to eco-consciousness and sustainability. The evenly weighted lines with rounded corners offer a friendly appearance to residents without coming off as excessively geometric, and that it contrasts with the wing’s pointed tip.The selected typography for its lockup is Magistral, designed by Dmitry Kirsanov from the Paratype foundry. Based from the artworks of graphic designer Andrey Kryukov, it was inspired by the Eurostile typeface in 1962 in which its squarish proportions reflect the modern architecture that is currently also present within Blatchford. By integrating these typographic characteristics onto the lettermark logo, it embodies the neighbourhood as a leading role model for its shared energy district technology in addition to its preservation of Edmonton’s aviation culture.

Interaction Design: TWOSE Volunteer Form

DESN 344 Interaction Design - 2025

01. Overview

The Telus World of Science--Edmonton is a non-profit space museum operated under by the Edmonton Space & Science Foundation under sponsorship by Telus communications. As the largest science centre in Western Canada (by largest total public space), it offers volunteer opportunities to Edmontonians who wish to educate and promote the public in science and cultural histories of Canada.

02. Problem

Various UX problems in the form include the following:

03. Design Process

Breaking up the categories into boxes bring clarity to how these text input fields are grouped together.
In the original form, the roles are poorly categorized in such a way that it presents a difficult time for the user to efficiently scan across the page to look at the different roles and options within the areas of interest as well as skills. Instead of laying out the checkmark options horizontally, they only consist of two columns, and are categorized into groups relevant to a substantial list.

Layout Design: Warrior Cats Book

DESN 131 Typography I - 2024

Process

Dark and muted colours, with a contrast of golden accents as light. Contains forest-themed imagery as well as symbols or facial profiles of cats.

Illustration Gallery

My gallery and creativity will always be an ever-growing process.

Look On Up

MUSIC 103 video project - 2020

The purpose of this animated video was to enhance the message about social media addiction as conveyed within the lyrics from Relient K's "Look On Up".In addition to exploring keyframe tweening, camera movement, layer masks, composite shots and VFX provided by Hitfilm Pro, I drafted each of the scenes through rough storyboard sketches before producing assets by freehand in Clip Studio Paint.

Spatiality

ART 350 video project - 2023

A 2-minute animated digital project for ART 350 at the University of Alberta. Spatiality is a playful experimentation on our understanding of where we stand in space and how more or less we are aware of our own perceptions in different ways.A combination of personal footages of my university campus as well as stock videos and images are combined through masking and camera tracking, and applying other effects such as blur, rate stretch and blending modes achieve a cinematic finish.

Game Art - Within the Vault

INTD 450 Capstone Project - 2023

Within the Vault is a 6-person project for the capstone game development course INTD 450 at the University of Alberta. While collaborating with my fellow colleagues, I was primarily responsible for animated sprites, concept designs of the main characters, social media assets, video gameplay trailer as well as all of the musical soundtracks. It was rewarded by the university for "best gameplay", and has been featured in indie game dev exhibitions such as GDX and Game Con Canada.The game is available here to play for the purposes of this portfolio.