LeeVictoriin.

This logo is a brand redesign on the Blatchford Community and Area.Its sleek and modern style embodies the neighbourhood as a leading role model for its shared district technology in addition to its preservation on Edmonton's aviation culture.

Within a span of 1 month, I worked directly with the feedback from colleagues who provided me critique at every step of the iteration process.

This project was curated among the best brand identity designs and was featured in the Mitchell Gallery at the MacEwan Design Portfolio Show in 2026.Skills used for this project include Adobe Illustrator, Photoshop and InDesign.

This infographic project illustrates the lesser known aspect in blood transfer where it moves from the donor to the recipient.By combining research about the blood into a poster-like format, it educates readers the importance and the diligent steps that goes into donating blood.

Sketches & Iterations

Visual information involves exploring the graphics, typography and layout relative to primary and secondary info.

Final Result

Smarty Plants is a vegetable gardening game app for new enthusiasts to learn about growing and taking care of vegetables.Through interactive care minigames, players learn about the process of gardening and gain experience in a fun and relaxing environment.I designed the digital gardening experience and gameplay mechanics while integrating illustrations made by my project partner, Stacy Ma.

The skills obtained from this project includes collaborative communication, conducting data-collection methods, and making informed design decisions backed by evidence-based practices.The wireframes were prototyped in Figma before interactive coding was implemented in the Godot game engine.

Smarty Plants is a vegetable gardening game app for new enthusiasts to learn about growing and taking care of vegetables.Through interactive care minigames, players are educated about the process of gardening and gain experience in a fun and relaxing environment.

In this project, I redesigned one of my favourite books titled Warrior Cats: Power of Three - Eclipse. Through the use of bold colours and hand-drawn lines, they capture the clairvoyant nature of this one character within the feral nature of the story while still appealing itself to young teen audiences.

The following illustrations below come from both personal projects as well as works for clients.More works will come!

The purpose of this animated video is to enhance the message about social media addiction as conveyed within the lyrics from Relient K's "Look On Up".In addition to exploring keyframe tweening, camera movement, layer masks, composite shots and VFX, I drafted each of the scenes through rough storyboard sketches before producing assets by freehand.

The MacEwan Game Development Club is a student club founded at Edmonton MacEwan University in 2025 that brings students to celebrate games culture and make games.At its revitalization at the time, I re-created their brand identity, capturing the neon retro game aesthetic with blues and purples.

To bring most appeal to young audiences, I created Qubit, the anthropomorphic computer mouse, in which its low-polygonal design is reminiscent of early console titles.Its distinctive presence within promotional material lends itself as an iconic mascot not only within the student body, but also within the Edmonton game development community.

The club's most prominent event was their first-ever game jam held in February 2026. Backed by sponsors, I created stickers, a poster, a pixel art-styled graphic on a mug and an enamel pin design, which were given away to over 40 participants.

Through extensive collaboration with student executives, the club became the most rapid-growing student organizations in MacEwan University, attracting more than 200 students and local game developers into the Discord server and over 100 followers on Instagram in 1 year.This led to their Student Group Spotlight feature by the Students' Association of MacEwan University (SAMU), as well as an award for New Student Group of the Year in March 2026.The skills I applied onto this project include managing layout standards for both print and digital media, as well as producing social content under tight deadlines.

Spatiality is a playful experimentation on our understanding of where we stand in space, and how more or less we are aware of our own perceptions in different ways.A combination of personal footages as well as stock videos and images are combined through masking and camera tracking, and applying other effects such as blur, rate stretch and blending modes achieve a cinematic finish.

Within the Vault is a 4-month long capstone project for my game development certificate at the University of Alberta. I was primarily responsible for animated sprites, concept designs of the main characters, social media assets, video gameplay trailer as well as all of the musical soundtracks.

Sprite Art